.At the launch of Astrid Andersen's new line Stel, a presentation kept outdoors on a boat dock, The Street's 2002 song "Switch the Page" was blasting away from the stereo. It was actually a star-aligned, symbolic instant, since the London-trained designer is actually starting a brand-new phase in her style life, this time around focusing the job around herself.Andersen's a lot admired namesake menswear company was centered, vivid, as well as streetwise. With Stel, she detailed in a pre-show meeting, "I must sit pleasantly at the center of it perhaps a lot more this moment given that today it's a women's wear and tear brand, and also it is actually much more regarding me as well as my private recommendations." Stel also reflects Andersen's evolution as an individual. After quiting her pipe, the professional moved back home to Jutland in the North of Denmark and also possessed two youngsters. She is actually not the individual she was actually back then.Shifting equipments in vogue is actually not easy to carry out. Brands seem to take on lives of their very own, and it is actually quick and easy to be pigeon-holed. Stel brake with a number of fashion trend's conventions. The label will reveal in-season, so what appears will definitely be offered for investment. At the same time, seasonality is lesser in the Stel formula than relevance. Assortments will certainly be actually determined by variety (01, 02, and 03 were shown in Copenhagen), the idea being actually that you may intermingle pieces throughout "times" both in your wardrobe and also on the marketing flooring. Andersen sees no requirement for a garment to be deserted even if the calendar pages flip. "The direct interpretation of stel is body," she pointed out, but it [refers additional to] a foundational structure in a kind of industrial means it [additionally explains] a collection of antiques-- when you talk about a tea set, you would certainly name it a stel. For me, that was actually very an intriguing beginning factor in relations to the concept of producing both antiques, yet additionally one thing that is actually a brand-new structure." Possessing designs posture on scaffolding was arbitrary as it recommends numerous metaphors. There's building, which relates to developing a new label, as well as the thought of assistance associates with her idea that outfits must help you. Stel is, in essence, a type of modular offering, yet none with the angularity of something like Legos or even stacked Mu00e6rsk freight compartments. Movement, organization, and empowerment become part of Andersen's strategy. "When I refer to the brand, I possess this tagline: tailoring that you can easily roller skate in, denim you may dance in, shirting you can easily travel in." Liberty, joy, motion.